ALASKA Seafood Marketing Institute

The ALASKA Seafood Marketing Institute is a government organization which pursues two goals - to develop a marketing plan for the global promotion of wild fish and seafood and to ensure that seafood from Alaska meets the highest standards. Fish enjoy top priority in ALASKA. In fact, the commitment to sustained fishing is expressly mentioned in the state’s constitution.

MSC - Marine Stewardship Council

Gottfried Friedrichs is committed to preserving stocks of fish. We are increasingly offering MSC-certified and Naturland organic products and are thus encouraging sustainable fishing practices. The MSC is an independent organisation which has developed environmental standards for assessing and certifying fisheries. The MSC label tells consumers that the product comes from sustainable fishing and therefore makes a positive contribution to the environment and the preservation of fish stocks.

Naturland

As of the largest organic farming associations, Naturland promotes ecological farming around the world. Naturland farmers and processors work to the highest organic standards, producing high-quality foodstuffs without resorting to genetic energy - safeguarding both the environment and the consumer.

Seafood from Norway

Fishing and fish rearing are subject to strict government controls and rules in Norway. Anyone wishing to rear salmon or any other species of fish in Norway must apply for a special licence. The responsible authorities and institutes monitor compliance with all guidelines - from the quality of the food used to veterinary care - very closely. For this purpose, leading scientific institutes constantly provide new analyses and studies to optimise the quality, nutritional value, freshness and taste. The result is an even greater culinary delight for you.

WWF - World Wildlife Fund

Gottfried Friedrichs is official sponsor of the International WWF Centre of Marine Protection in Hamburg. In this way, we are able to support specific projects aimed at protecting the oceans and coasts. The WWF pursues three main goals:

1. to conserve the world’s biological diversity and natural habitats,
2. to ensure that the use of renewable natural resources is sustainable,
3. to promote economic processes and measures which prevent pollution, reckless exploitation and the squandering of natural resources.